Instagram marketing for ecommerce: the essential guide

Instagram marketing for ecommerce: the essential guide

Build a brand presence for your ecommerce store and produce simpler, faster shopping experiences directly from Instagram with new shopping features.

Instagram is doubling-down in the land of ecommerce with the release of shoppable organic posts and Stories, causing emerging and established businesses alike to perk their ears.

And it’s not just businesses who are benefiting from Instagram’s ever-narrowing divide between business and personal — their 1 billion monthly users are also taking notice. According to Instagram, over 80% of users follow at least one business, and 60% of users discover new products on the platform.

The proof is in the pudding when it comes to the growing opportunity for brands and ecommerce store owners on Instagram, and with over 25 million registered Instagram Business accounts, this pudding is a popular one.

When we look into the future of ecommerce, we see that the winning hand for businesses competing against small and large competitors will not be millions of dollars in ads or even influencer marketing, but a unique, mission-oriented brand. And, as the ‘gram places itself squarely in the future of ecommerce, the same rules apply.

In this article, we share tips for how you can build a brand-first strategy on Instagram starting with the simple stuff:

  1. Creating and optimizing a business profile
  2. Identifying your target audience
  3. Curating your content

From there, we’ll move to the more complex, conversion-focused process of connecting your product catalog and tagging your products in organic posts and Stories.

Follow this brand-first formula on Instagram and you’ll be on your way to growing brand awareness, boosting conversions, and increasing product sales — all under the helm of your unique brand.

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